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Articles on assignment may be produced to your specific requirements. Short burst articles (500 to 1200 words), newsletters, blogging, e-blast content and special website ‘pop-ups’ are also available. Questions? Please don’t hesitate to contact us.
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As a prolific writer her wordsmith wizardry has been published accross multiple publications and platforms.
Please also check out Nikki's articles created for the community resource Catskill Horse Magazine.
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Article offerings change frequently. So if you want it get it before it’s gone.
Your Horse. My Barn. My Problem.:
Advice for the boarding barn biz owner or professional trainer on when to say No and how to a prospective client and their horse; how to address issues that arise during training or caring without fuss and upset; tried and tested methods for avoiding the ‘bad’ client.
Pasture Management – Sustainable Farming Practices for Horse Property Owners:
An increasingly hot topic, this article addresses key factors every horse property owner can implement to help build a sustainable model for the future health of the land.
Building Your Carriage Horse Business:
There are many different types of carriage driving businesses and taking the right direction can mean the difference between success and failure. In this article readers learn how to determine their best ‘match’ in type of services offered as far as time schedule demands working around other jobs; full time work; sourcing clients; managing stabling and transport needs; and how to build a business from the ground up.
Horse Property Diversification Makes Money:
Ideas incorporated in this handy help article are money making techniques that have been successful in horse property diversification both home and abroad. There are great methods here to garner good results.
Are You Saddled Up for Business As Usual? If You Are – That’s Sad:
After a recent trip to Europe and the U.K. that included some time at Richmond, UK, QVC headquarters and some partner time with a throng of PR/Marketing pros, seasoned content writer and advanced level equestrian Nikki Alvin-Smith shares her garnered insights into the apparent and rather unfortunate, ‘C’est le vie,’ attitude that many U.S. businesses seem to embrace (be it inadvertently) that seems to have set them backward in time. A marketing pep talk that will set your brand afire. This article is aimed to help for horse breeders, trainers brand building and developing their business model and equine service enterprises.
Hosting Horse Competitions As A Family Event:
European showgrounds are often a complex mix of serious show folks, competition horses, and kids enjoying a family outing with non-horsey parents and friends. Tailgating, petting zoos, fun-filled pastimes for younger children and a bit of retail therapy are all part of country lifestyle in horsey communities in Britain and Europe. As an internationally experienced Brit/American competitor and professional PR/Marketing executive, Nikki offers marketing to show management on how to better serve their sponsors, increase vendor and competitor participation when hosting a horse show.
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